The Most Powerful Advertising Platform In The World
With over 2.2 billion active Facebook users worldwide, 35+ million of these being in the UK, it is also the most popular social media site in the world.
The reason Facebook has the most advanced advertising platform is due to the sheer volume of information it gathers from it's users. For example, If you're a beagle dog accessories business and want to reach someone who has a beagle dog in the London area, with Facebook's platform you can easily target those users.
You see, Facebook gathers information like which Facebook pages you have liked for as long as you've been on Facebook. For many this is over 10 years now! If you like a ton of Facebook pages revolved around beagles, it is highly likely those users own a beagle and the perfect potential customer for your product. There are an infinite amount of demographics and niches you can target precisely from age, geographical location to many different interests.
Our Facebook Ads Objectives
- Grow Brand Awareness
- Lead Generation
- Increase Sales
- Generate Interest
- Grow Fan Page
- Increase Retention & Loyalty
- Increase Website Conversions
Our 4 - Step Process
1. Advertising Research & Analysis
Business Goals - We start by understanding your offering and USP's and previous marketing results. We then plan the appropriate campaign objectives.
Competitor Research - We research your competitors efforts using Facebook Ads
Facebook Audit - We review your exisiting Facebook page if you already have one set up
Landing Page Analysis - We review your landing page if you already have one set up
2. Building & Configuring Facebook Ads Account
Audience Research - Using Facebook Audience Insights we research and build your perfect target audience.
Facebook Settings - We configure the Facebook campaigns with geographical targeting, custom ad scheduling and bidding strategy that best fit your business and advertising goals.
Account Structure - We organise your Facebook Ads account
3. Facebook Conversion Tracking & Google Analytics
Facebook Pixel Conversions - We use Facebook pixel conversion tracking for recording website leads or sales, as well as to further optimise your campaigns.
Google Analytics - We setup and manage Facebook campaign tracking in Google Analytics to track website conversions.
4. Facebook Management, Testing & Optimisation
Ad Creative - We write ads and test which parts of your business offering appeals most to your current and prospective customers. We combine creative and analytical skills to write and design beautiful, unique and engaging ad copy.
Budget Management & Billing - We make sure that you’re taking maximum advantage of your allotted budget. Control spend by bidding for a target cost per acquisition (CPA), Return on ad spend (ROAS) or brand objective- so the areas with the best advertising return are spending the most budget.
Facebook Ad Testing - We test a control ad version against another 1-2 advert versions to get the best mix of click through rate (CTR), conversion rate (CR) and conversions per impression (CPI).
Campaign Expansion - Expanding your campaign to get more reach and provide a higher ROI is top priority.
7.19 Return on ad spend
£1.65 Cost per lead
Want to get an amazingly profitable return on investment like this?
Get in touch today!
We work with everyone from Osteopaths to roofing companies to e-commerce companies of all sizes.